The Journey That Makes Us: the Impact of Residential Mobility on Self-Clarity and Consumer Motivation
Residence relocation has become increasingly pervasive in the modern era. How does residential mobility influence our consumption behaviors? Four experiments demonstrate that residential mobility increases consumers’ intrinsic motivation in various contexts. This effect is sequentially mediated by the heightened self-clarity and perceived autonomy caused by residential change.
Citation:
Linying Sophie Fan, Yajin Wang, and Yuwei Jiang (2018) ,"The Journey That Makes Us: the Impact of Residential Mobility on Self-Clarity and Consumer Motivation", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 110-113.
Authors
Linying Sophie Fan, Hong Kong Polytechic University
Yajin Wang, University of Maryland, USA
Yuwei Jiang, Hong Kong Polytechic University
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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