The Journey That Makes Us: the Impact of Residential Mobility on Self-Clarity and Consumer Motivation
Residence relocation has become increasingly pervasive in the modern era. How does residential mobility influence our consumption behaviors? Four experiments demonstrate that residential mobility increases consumers’ intrinsic motivation in various contexts. This effect is sequentially mediated by the heightened self-clarity and perceived autonomy caused by residential change.
Linying Sophie Fan, Yajin Wang, and Yuwei Jiang (2018) ,"The Journey That Makes Us: the Impact of Residential Mobility on Self-Clarity and Consumer Motivation", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 110-113.
Linying Sophie Fan, Hong Kong Polytechic University
Yajin Wang, University of Maryland, USA
Yuwei Jiang, Hong Kong Polytechic University
NA - Advances in Consumer Research Volume 46 | 2018
A2. A Window to the Brand's Soul: How Models' Eyes Affect Consumers' Attitudes
Maria Giulia Trupia, IESE Business School
Martina Cossu, Bocconi University, Italy
Zachary Estes, Bocconi University, Italy
R13. Brand Humanization: Applying Two Dimensions of Humanness to Brand
Mycah L Harrold, Washington State University, USA
Andrew Perkins, Washington State University, USA
C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?
Chen Wang, Drexel University, USA