The Journey That Makes Us: the Impact of Residential Mobility on Self-Clarity and Consumer Motivation
Residence relocation has become increasingly pervasive in the modern era. How does residential mobility influence our consumption behaviors? Four experiments demonstrate that residential mobility increases consumers’ intrinsic motivation in various contexts. This effect is sequentially mediated by the heightened self-clarity and perceived autonomy caused by residential change.
Linying Sophie Fan, Yajin Wang, and Yuwei Jiang (2018) ,"The Journey That Makes Us: the Impact of Residential Mobility on Self-Clarity and Consumer Motivation", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 110-113.
Linying Sophie Fan, Hong Kong Polytechic University
Yajin Wang, University of Maryland, USA
Yuwei Jiang, Hong Kong Polytechic University
NA - Advances in Consumer Research Volume 46 | 2018
Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products
Lucas Stich, Ludwig-Maximilians-University Munich
Martin Spann, Ludwig-Maximilians-University Munich
Gerald Häubl, University of Alberta, Canada
N5. Mixed Feelings, Mixed Baskets: How Emotions of Pride and Guilt Drive the Relative Healthiness of Sequential Food Choices
Julia Storch, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands
Jing Wan, University of Groningen, The Netherlands
H12. Does Economic Development Influence Consumer Innovativeness?
Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia