How Regional Diasporic Consumer Experiences Produce Transnational Imaginary

This paper examines individual experiences of regional diaspora consumers and how they combine to produce a transnational consciousness and belongingness in the marketplace. In-depth interviews with Middle Eastern diaspora identify five emotions to construct a transnational, imagined Middle Eastern world through three elements of re-enactment. Implications for marketing are discussed.



Citation:

Mark Buschgens, Bernardo Figueiredo, and Kaleel Rahman (2018) ,"How Regional Diasporic Consumer Experiences Produce Transnational Imaginary", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 382-385.

Authors

Mark Buschgens, RMIT University
Bernardo Figueiredo, RMIT University
Kaleel Rahman, RMIT University



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Guilt Undermines Consumer Willingness to Buy More Meaningful Time

Ashley V. Whillans, Harvard Business School, USA
Elizabeth W. Dunn, University of British Columbia, Canada

Read More

Featured

K1. The Impact of Moral Violation and Advertising Appeals on Brand Attitude

Chunya Xie, Renmin University of China
En-Chung Chang, Renmin University of China
Beixi Wen, Renmin University of China

Read More

Featured

“Slim-As-Luxury” Effect: Product Shape as Input to Luxury Perceptions

Ji Jill Xiong, National University of Singapore, Singapore
Yu Ding, Columbia University, USA
Gita Venkataramani Johar, Columbia University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.