The Pleasure of Being Right (Even When the World Is Bad)
People are motivated to hold a positive and accurate view of the world. We examine how these motives influence affective responses to uncertainty resolution. We find that people take pleasure in being right, even when that particular resolution of uncertainty is bad for others, themselves, and the world.
Carey K. Morewedge, Janna Russmann, Danica Mijovic-Prelec, and Drazen Prelec (2018) ,"The Pleasure of Being Right (Even When the World Is Bad)", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 293-297.
Carey K. Morewedge, Boston University, USA
Janna Russmann, University of Cologne
Danica Mijovic-Prelec, Massachusetts Institute of Technology, USA
Drazen Prelec, Massachusetts Institute of Technology, USA
NA - Advances in Consumer Research Volume 46 | 2018
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