Thou Shalt Not Look! When Processing the Odds Visually Biases Gambling Behavior

We examine how gamblers visually process quantitative information (i.e., their odds), forecast their chance of winning, and bet. Across four studies, we find that manipulating the visual/graphic representation of probability can artificially inflate gambling. In contrast, encouraging gamblers to process their odds numerically (rather than visually/graphically) helps lessen this bias.



Citation:

Rod Duclos and Mansur Khamitov (2018) ,"Thou Shalt Not Look! When Processing the Odds Visually Biases Gambling Behavior", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 293-297.

Authors

Rod Duclos, Western University, Canada
Mansur Khamitov, Nanyang Technological University, Singapore



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

To Touch or Not to Touch?: How Touch Influences Decision Confidence

Sang Kyu Park, University of Florida, USA
Yang Yang, University of Florida, USA

Read More

Featured

More Than Meets the Eye: The Influence of Tableware Aesthetics on Food Consumption

Chi Pham, UNSW Sydney
Nitika Garg, University of New South Wales

Read More

Featured

Trust the Polls? Neural and Recall Responses Provide Alternative Predictors of Political Outcomes

Samuel B Barnett, Northwestern University, USA
Andres Campero, Massachusetts Institute of Technology, USA
Ronen Zilberman, Massachusetts Institute of Technology, USA
Chris Rose, New York University, USA
Aaron Robinson, Northwestern University, USA
Moran Cerf, Northwestern University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.