Thou Shalt Not Look! When Processing the Odds Visually Biases Gambling Behavior
We examine how gamblers visually process quantitative information (i.e., their odds), forecast their chance of winning, and bet. Across four studies, we find that manipulating the visual/graphic representation of probability can artificially inflate gambling. In contrast, encouraging gamblers to process their odds numerically (rather than visually/graphically) helps lessen this bias.
Citation:
Rod Duclos and Mansur Khamitov (2018) ,"Thou Shalt Not Look! When Processing the Odds Visually Biases Gambling Behavior", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 293-297.
Authors
Rod Duclos, Western University, Canada
Mansur Khamitov, Nanyang Technological University, Singapore
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Felt Status, Social Contagion, and Consumer Word-of-Mouth in Preferential Treatment Contexts
Brent McFerran, Simon Fraser University, Canada
Jennifer Argo, University of Alberta, Canada
Featured
Corporate Social Responsibility and Dishonest Consumer Behavior
In-Hye Kang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA
Featured
Magic Hands? How Hand-Holding Appeal, Food Type, and Contamination Effects Impact Food Advertising Effectiveness
Chun-Tuan Chang, National Sun Yat-sen University
Xing-Yu (Marcos) Chu, Nanjing University
Chun-Chen Tsai, National Sun Yat-sen University
Dickson Tok, National Sun Yat-sen University