Proximity Bias: Interactive Effects of Event Valence and Event Nearness on Probability Estimates
We document a novel proximity bias. Whereas positive events are seen as more likely if they are physically close (vs. far), negative events are seen as more likely if far (vs. close). Corroborating the motivated nature of this bias, physical proximity did not affect predictions of self-irrelevant or neutral outcomes.
Citation:
Jennifer Seok Hwa Hong, Chiara Longoni, and Vicki G. Morwitz (2018) ,"Proximity Bias: Interactive Effects of Event Valence and Event Nearness on Probability Estimates", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 293-297.
Authors
Jennifer Seok Hwa Hong, New York University, USA
Chiara Longoni, Boston University, USA
Vicki G. Morwitz, New York University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Gaze Reflects Loss Aversion
Feng Sheng, University of Pennsylvania, USA
Arjun Ramakrishnan, University of Pennsylvania, USA
Darsol Seok, University of Pennsylvania, USA
Puti Cen, University of Pennsylvania, USA
Michael Platt, University of Pennsylvania, USA
Featured
F6. Can CSR Save a Firm From a Crisis? A Role of Gratitude in the Buffering Effect of CSR on Consumer Vindictive Behavior.
Junghyun Kim, NEOMA Business School
Taehoon Park, University of South Carolina, USA
Myungsuh Lim, Sangji University
Featured
Cohesion or Coercion? Why Coordinated Behavior Backfires in Marketing Contexts
Noah VanBergen, University of Cincinnati, USA