Proximity Bias: Interactive Effects of Event Valence and Event Nearness on Probability Estimates
We document a novel proximity bias. Whereas positive events are seen as more likely if they are physically close (vs. far), negative events are seen as more likely if far (vs. close). Corroborating the motivated nature of this bias, physical proximity did not affect predictions of self-irrelevant or neutral outcomes.
Citation:
Jennifer Seok Hwa Hong, Chiara Longoni, and Vicki G. Morwitz (2018) ,"Proximity Bias: Interactive Effects of Event Valence and Event Nearness on Probability Estimates", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 293-297.
Authors
Jennifer Seok Hwa Hong, New York University, USA
Chiara Longoni, Boston University, USA
Vicki G. Morwitz, New York University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
P1. Constructed Preferences in Time-Money Tradeoffs: Evidence for Greater Violation of Procedural Invariance for Time as Opposed to Money Elicitations
Nazli Gurdamar Okutur, London Business School, UK
Jonathan Zev Berman, London Business School, UK
Featured
R12. Brand Primes Can Satiate (Important) Consumer Goals
Darlene Walsh, Concordia University, Canada
Chunxiang Huang, Concordia University, Canada
Featured
I4. Pink Tax: Are Some Marketing Practices Discriminatory?
Andrea Rochelle Bennett, University of North Texas
Audhesh Paswan, University of North Texas
Kate Goins, University of North Texas