What’S Your Construct? Exploring the Different Definitions and Operationalizations of Scarcity
This forum aims to encourage constructive discussions around the different definitions and operationalizations of scarcity in order to 1) start delimiting the boundaries of the construct, 2) overcome some of the challenges for advancing this literature, given the differences between various scarcity-related manipulations, and 3) stimulate future collaborations.
Citation:
Kelly Goldsmith, Rebecca Hamilton, Caroline Roux, and meng zhu (2018) ,"What’S Your Construct? Exploring the Different Definitions and Operationalizations of Scarcity", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 895-895.
Authors
Kelly Goldsmith, Vanderbilt University, USA
Rebecca Hamilton, Georgetown University, USA
Caroline Roux, Concordia University, Canada
meng zhu, Johns Hopkins University
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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