H12. Does Economic Development Influence Consumer Innovativeness?
This research explores the relationship between income, frugality and consumer innovativeness. Results show that income positively affects innate innovativeness, but only for the higher income countries, while an indirect effect through frugality is found in lower income countries. Frugality has no direct effect on intention of innovative behavior.
Fuchun Zhan, Nancy Wong, and Julie Anne Lee (2018) ,"H12. Does Economic Development Influence Consumer Innovativeness?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 937-937.
Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia
NA - Advances in Consumer Research Volume 46 | 2018
G6. Brightness Increases More Positive Views of Humanity and Prosocial Behavior of People Low in Moral Identity Internalization
Jun Yan, University of Manitoba, Canada
Luke Zhu, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Brand Relationships in a "Post-Fact” World
Luciana Velloso, York University, Canada
Eileen Fischer, York University, Canada
B4. Prestige is the Truth: Luxury Branding Drives for Fairness Perception of Non-physical Attribute Based Dynamic Pricing
Edward Yuhang Lai, Virginia Tech, USA
Cindy Yoonjoung Heo, Ecole hôtelière de Lausanne