H12. Does Economic Development Influence Consumer Innovativeness?
This research explores the relationship between income, frugality and consumer innovativeness. Results show that income positively affects innate innovativeness, but only for the higher income countries, while an indirect effect through frugality is found in lower income countries. Frugality has no direct effect on intention of innovative behavior.
Fuchun Zhan, Nancy Wong, and Julie Anne Lee (2018) ,"H12. Does Economic Development Influence Consumer Innovativeness?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 937-937.
Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia
NA - Advances in Consumer Research Volume 46 | 2018
Green Biases: Consumer Evaluations of Renewable and Non-Renewable Energy Sources
Nathan Dhaliwal, University of British Columbia, Canada
David Hardisty, University of British Columbia, Canada
Jiaying Zhang, University of British Columbia, Canada
Is All That Glitters Gold? The Effect of Product Surface Glossiness on Consumer Judgments
Jiaqi SONG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Gerald J. Gorn, Hong Kong Polytechic University
Brand Relationships in a "Post-Fact” World
Luciana Velloso, York University, Canada
Eileen Fischer, York University, Canada