H12. Does Economic Development Influence Consumer Innovativeness?
This research explores the relationship between income, frugality and consumer innovativeness. Results show that income positively affects innate innovativeness, but only for the higher income countries, while an indirect effect through frugality is found in lower income countries. Frugality has no direct effect on intention of innovative behavior.
Fuchun Zhan, Nancy Wong, and Julie Anne Lee (2018) ,"H12. Does Economic Development Influence Consumer Innovativeness?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 937-937.
Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia
NA - Advances in Consumer Research Volume 46 | 2018
N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments
Atul A Kulkarni, University of Missouri, USA
Joëlle Vanhamme, EDHEC Business School, France
Analyzing the Perception of experiential luxury consumption of millennials on instagram: A new methodological approach
Marina Leban, ESCP Europe, France
Matthias Plennert, Friedrich-Alexander Universität Erlangen-Nürnberg
A9. I know It’s not real, but I like it!
Junxian Yang, Singapore University of Social Sciences
Yue Wang, Singapore University of Social Sciences
Jufinnie Lim, Singapore University of Social Sciences
Yu-chen Hung, Singapore University of Social Sciences