F2. Can Stricter Ethical Standards Increase Tolerance For Ethical Misconduct?
Can stricter ethical standards increase tolerance for ethical misconduct? The current research begins to answer this question. Relying on the anchoring and adjustment heuristic, we demonstrate that stricter ethical standards can increase tolerance for ethical misconduct by lowering the category mean on which judgments of transgression severity are anchored.
Olya Bullard, Sara Penner, and Kelley Main (2018) ,"F2. Can Stricter Ethical Standards Increase Tolerance For Ethical Misconduct?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 900-900.
Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada
NA - Advances in Consumer Research Volume 46 | 2018
R8. Brand Perceptions and Consumer Support in the Face of a Transgression: Warmth Over Competence
Summer Hyoyeon Kim, University of Kansas, USA
Jessica Li, University of Kansas, USA
Jenny Olson, Indiana University, USA
SHAILENDRA PRATAP JAIN, University of Washington, USA
I, Me, Mine: The Effect of the Explicitness of Self-Anchoring on Consumer Evaluations
Adrienne E Foos, Mercyhurst University
Kathleen A Keeling, University of Manchester, UK
Debbie I Keeling, University of Sussex
When Waste Costs: The Influence of Price on Consumers’ Perceived Waste and Purchase Intention of an Excessive Amount of Product
Tao Tao, Hong Kong Baptist University
Robert Wyer Jr., University of Cincinnati, USA