F2. Can Stricter Ethical Standards Increase Tolerance For Ethical Misconduct?
Can stricter ethical standards increase tolerance for ethical misconduct? The current research begins to answer this question. Relying on the anchoring and adjustment heuristic, we demonstrate that stricter ethical standards can increase tolerance for ethical misconduct by lowering the category mean on which judgments of transgression severity are anchored.
Olya Bullard, Sara Penner, and Kelley Main (2018) ,"F2. Can Stricter Ethical Standards Increase Tolerance For Ethical Misconduct?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 900-900.
Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada
NA - Advances in Consumer Research Volume 46 | 2018
Increasing Tax Salience Alters Investment Behavior
Abigail Sussman, University of Chicago, USA
Daniel Egan, Betterment
Sam Swift, Bowery Farming
Neural pattern similarity reveals brand equity
Feng Sheng, University of Pennsylvania, USA
Michael Platt, University of Pennsylvania, USA
N10. How Does It Make You Feel? Emotional Reasoning and Consumer Decisions
Andrea Rochelle Bennett, University of North Texas
Blair Kidwell, University of North Texas
Jonathan Hasford, University of Central Florida, USA
David Hardesty, University of Kentucky, USA
Molly Burchett, University of Kentucky, USA