F2. Can Stricter Ethical Standards Increase Tolerance For Ethical Misconduct?
Can stricter ethical standards increase tolerance for ethical misconduct? The current research begins to answer this question. Relying on the anchoring and adjustment heuristic, we demonstrate that stricter ethical standards can increase tolerance for ethical misconduct by lowering the category mean on which judgments of transgression severity are anchored.
Olya Bullard, Sara Penner, and Kelley Main (2018) ,"F2. Can Stricter Ethical Standards Increase Tolerance For Ethical Misconduct?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 900-900.
Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada
NA - Advances in Consumer Research Volume 46 | 2018
Moral Arguments Are Most Persuasive in Changing Attitudes of Opponents of Genetically Modified Foods
Sydney Scott, Washington University, USA
Yoel Inbar, University of Toronto, Canada
Paul Rozin, University of Pennsylvania, USA
L14. Christmas Decorations in September – What Happened to Halloween? The Effect of Prospective Event Markers on Time Perceptions and Attitudes Towards Promotions
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Kristin Diehl, University of Southern California, USA
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