What a Waste: Effects of Food Consumption Choices and Traffic Light Labelling on Disposal
The large amount of food wasted by consumers suggests a mismatch between consumers’ planned consumption decisions and their actual consumption behavior. We show that food waste occurs when consumers impulsively prefer unhealthy vice foods over healthy virtue foods initially chosen, and that traffic lights aggravate rather than mitigate food waste.
Citation:
Marit Drijfhout, Jenny van Doorn, and Koert van Ittersum (2018) ,"What a Waste: Effects of Food Consumption Choices and Traffic Light Labelling on Disposal", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 941-941.
Authors
Marit Drijfhout, University of Groningen, The Netherlands
Jenny van Doorn, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Associative versus Relational Processing: The Role of Elaboration in Evaluative Conditioning
Xiaomeng Fan, Northwestern University, USA
Galen V. Bodenhausen, Northwestern University, USA
Featured
Personal Budgeting: Does It Work?
Christina Kan, Texas A&M University, USA
Philip M. Fernbach, University of Colorado, USA
John Lynch, University of Colorado, USA
Featured
Explaining the Attraction Effect: An Ambiguity-Attention-Applicability Framework
Sharlene He, Concordia University, Canada
Brian Sternthal, Northwestern University, USA