E11. Influence of Ethical Beliefs and Trust on Purchase Decisions: the Moderating Effect of Involvement
We test the moderating effect of involvement on the relationship between ethical beliefs, trust, and purchase decisions. The higher the ethical beliefs and trust in product’s ability to deliver the value the higher the likelihood of product being-bought and vice-versa. Trust holds more relevance for high- than low-involved consumers.
Citation:
Marija Banovic and Athanasios Krystallis (2018) ,"E11. Influence of Ethical Beliefs and Trust on Purchase Decisions: the Moderating Effect of Involvement", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 899-899.
Authors
Marija Banovic, Aarhus University
Athanasios Krystallis, Athens University of Economics and Business, Greece
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
N2. The Devil Wears FAKE Prada: Dual Envy Theory Explains Why Consumers Intend to Purchase Non-Deceptive Luxury Counterfeits
Tanvi Gupta, Indian Institute of Management Bangalore
Preeti Krishnan Lyndem, Indian Institute of Management Bangalore
Featured
M11. Motivated to Be Moral: The Effect of Nostalgia on Consumers’ Recycling Behavior
Xiadan Zhang, Renmin University of China
Xiushuang Gong, Jiangnan University
Jing Jiang, Renmin University of China
Featured
F7. Mere Packaging and Consumer Choice
Tim Philipp Doering, University of Michigan, USA
Katherine Burson, University of Michigan, USA
Andrew D Gershoff, University of Texas at Austin, USA