Pursue Your Passions: Cultural Discourses About Consumer’S Heroic Wilderness Adventures
This research examines pursuit of passions through extended wilderness consumption experiences by investigating ‘dirtbags’ who prioritize long-term wilderness adventures. They reveal hero and trickster archetypical journeys of “heroic passion,” fueled and celebrated by outdoor brands and media and show the complexities of navigating passions and social norms.
Nathan Warren and Linda L Price (2018) ,"Pursue Your Passions: Cultural Discourses About Consumer’S Heroic Wilderness Adventures", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 276-282.
Nathan Warren, University of Oregon, USA
Linda L Price, University of Oregon, USA
NA - Advances in Consumer Research Volume 46 | 2018
Handshaking Promotes Deal-Making By Signaling Cooperative Intent
Juliana Schroeder, University of California Berkeley, USA
Jane Risen, University of Chicago, USA
Francesca Gino, Harvard Business School, USA
Michael Norton, Harvard Business School, USA
Exposing the Lie Beneath Hypertext Marketing: Implications for Trademark Violation
Laura R Oswald, Marketing Semiotics
Q7. Desire in Performed Consumption: Examining the Case of Korean Beauty Vlogging
Marie-Eve Jodoin, HEC Montreal, Canada
Marie-Agnès Parmentier, HEC Montreal, Canada