Pursue Your Passions: Cultural Discourses About Consumer’S Heroic Wilderness Adventures
This research examines pursuit of passions through extended wilderness consumption experiences by investigating ‘dirtbags’ who prioritize long-term wilderness adventures. They reveal hero and trickster archetypical journeys of “heroic passion,” fueled and celebrated by outdoor brands and media and show the complexities of navigating passions and social norms.
Nathan Warren and Linda L Price (2018) ,"Pursue Your Passions: Cultural Discourses About Consumer’S Heroic Wilderness Adventures", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 276-282.
Nathan Warren, University of Oregon, USA
Linda L Price, University of Oregon, USA
NA - Advances in Consumer Research Volume 46 | 2018
M10. I Need a Hero: How Loneliness Interacts with the Symbolic Meaning of Products to Affect Consumer Attitude
Sirajul Arefin Shibly, SUNY Binghamton, USA
Jinfeng Jiao, SUNY Binghamton, USA
Show Me More! Powerlessness Drives Variety Seeking
Wangshuai Wang, Shanghai University of International Business and Economics
Raj Raghunathan, University of Texas at Austin, USA
Dinesh Gauri, University of Arkansas, USA
How Incremental Theory Enhances or Reduces Charitable Giving
Alyssa Yoon, Korea University, Korea
Jongwon Park, Korea University, Korea