Pursue Your Passions: Cultural Discourses About Consumer’S Heroic Wilderness Adventures
This research examines pursuit of passions through extended wilderness consumption experiences by investigating ‘dirtbags’ who prioritize long-term wilderness adventures. They reveal hero and trickster archetypical journeys of “heroic passion,” fueled and celebrated by outdoor brands and media and show the complexities of navigating passions and social norms.
Nathan Warren and Linda L Price (2018) ,"Pursue Your Passions: Cultural Discourses About Consumer’S Heroic Wilderness Adventures", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 276-282.
Nathan Warren, University of Oregon, USA
Linda L Price, University of Oregon, USA
NA - Advances in Consumer Research Volume 46 | 2018
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