Pursue Your Passions: Cultural Discourses About Consumer’S Heroic Wilderness Adventures

This research examines pursuit of passions through extended wilderness consumption experiences by investigating ‘dirtbags’ who prioritize long-term wilderness adventures. They reveal hero and trickster archetypical journeys of “heroic passion,” fueled and celebrated by outdoor brands and media and show the complexities of navigating passions and social norms.



Citation:

Nathan Warren and Linda L Price (2018) ,"Pursue Your Passions: Cultural Discourses About Consumer’S Heroic Wilderness Adventures", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 276-282.

Authors

Nathan Warren, University of Oregon, USA
Linda L Price, University of Oregon, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

From Country-of-origin to Country-of-Consumption: The Institutional Journey of Consumer Trust in Food

Caixia Gan, University of Auckland, New Zealand
Denise M Conroy, University of Auckland, New Zealand
Michael SW Lee, University of Auckland, New Zealand

Read More

Featured

Don’t Forget the Accountant: Role-Integration Increases the Fungibility of Mentally Accounted Resources

Iman Paul, Georgia Tech, USA
Jeffrey Parker, Georgia State University, USA
Sara Loughran Dommer, Georgia Tech, USA

Read More

Featured

B8. Factors Influencing Collaborative Consumption Usage in the US market: An Exploratory Study

Pia Annette Albinsson, Appalachian State University
B. Yasanthi Perera, Brock University, Canada
Bidisha Burman, University of Mary Washington
Lubna Nafees, Appalachian State University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.