Family Consumption Experiences Across Generations

This research investigates the temporal dynamics of a family identity, embedded in a consumption experience (playing soccer) that spans multiple generations. We document the lifecycle of the identity, highlight periods of dormancy, rekindling, growth, and decline and note the role of identity guardians in sustaining the identity across these phases



Citation:

Tandy Chalmers Thomas and Linda L Price (2018) ,"Family Consumption Experiences Across Generations", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 276-282.

Authors

Tandy Chalmers Thomas, Queens University, Canada
Linda L Price, University of Oregon, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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