E3. Having Power, Giving More? the Effect of Psychological Power on Consumers’ Charitable Giving of Time
Will high power increase consumers’ charitable giving of time? Existing research has not addressed this research question yet. We propose that high (vs. low) power will increase consumers’ illusory control over time, and consequently their readiness to donate when encountering volunteering appears. The boundary condition is also examined.
Wumei Liu (2018) ,"E3. Having Power, Giving More? the Effect of Psychological Power on Consumers’ Charitable Giving of Time", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 918-918.
Wumei Liu, Lanzhou University
NA - Advances in Consumer Research Volume 46 | 2018
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Jooyoung Park, Peking University
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