E3. Having Power, Giving More? the Effect of Psychological Power on Consumers’ Charitable Giving of Time

Will high power increase consumers’ charitable giving of time? Existing research has not addressed this research question yet. We propose that high (vs. low) power will increase consumers’ illusory control over time, and consequently their readiness to donate when encountering volunteering appears. The boundary condition is also examined.



Citation:

Wumei Liu (2018) ,"E3. Having Power, Giving More? the Effect of Psychological Power on Consumers’ Charitable Giving of Time", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 918-918.

Authors

Wumei Liu, Lanzhou University



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Intentionally “Biased”: People Purposefully Use To-Be-Ignored Information, But Can Be Persuaded Not To

Berkeley Jay Dietvorst, University of Chicago, USA
Uri Simonsohn, University of Pennsylvania, USA

Read More

Featured

How Employees Relate to Their Brand Online: A Critical Visual Analysis of Hollister

Stephanie Kogler, University of Innsbruck, Austria

Read More

Featured

N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments

Atul A Kulkarni, University of Missouri, USA
Joëlle Vanhamme, EDHEC Business School, France

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.