E3. Having Power, Giving More? the Effect of Psychological Power on Consumers’ Charitable Giving of Time

Will high power increase consumers’ charitable giving of time? Existing research has not addressed this research question yet. We propose that high (vs. low) power will increase consumers’ illusory control over time, and consequently their readiness to donate when encountering volunteering appears. The boundary condition is also examined.



Citation:

Wumei Liu (2018) ,"E3. Having Power, Giving More? the Effect of Psychological Power on Consumers’ Charitable Giving of Time", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 918-918.

Authors

Wumei Liu, Lanzhou University



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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