E3. Having Power, Giving More? the Effect of Psychological Power on Consumers’ Charitable Giving of Time
Will high power increase consumers’ charitable giving of time? Existing research has not addressed this research question yet. We propose that high (vs. low) power will increase consumers’ illusory control over time, and consequently their readiness to donate when encountering volunteering appears. The boundary condition is also examined.
Wumei Liu (2018) ,"E3. Having Power, Giving More? the Effect of Psychological Power on Consumers’ Charitable Giving of Time", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 918-918.
Wumei Liu, Lanzhou University
NA - Advances in Consumer Research Volume 46 | 2018
“It’s Not You, It’s Me”: How Corporate Social Responsibility Decreases Customer Citizenship Behavior
Sofia Batista Ferraz, EAESP-FGV
Andres Rodriguez Veloso, University of São Paulo, Brazil
Diogo Hildebrand, Baruch College, USA
N6. Not Myself: The Impact of Secret-Keeping on Consumer Choice Regret
DONGJIN HE, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
H6. The Influence of Anthropomorphized Service Toolkit on Consumer Satisfaction in Service Coproduction
Rocky Peng Chen, Hong Kong Baptist University
Kimmy Chan, Hong Kong Baptist University