E3. Having Power, Giving More? the Effect of Psychological Power on Consumers’ Charitable Giving of Time
Will high power increase consumers’ charitable giving of time? Existing research has not addressed this research question yet. We propose that high (vs. low) power will increase consumers’ illusory control over time, and consequently their readiness to donate when encountering volunteering appears. The boundary condition is also examined.
Citation:
Wumei Liu (2018) ,"E3. Having Power, Giving More? the Effect of Psychological Power on Consumers’ Charitable Giving of Time", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 918-918.
Authors
Wumei Liu, Lanzhou University
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
O6. Be Aware of Your Suspicion: When “Being Suspicious” Ironically Leads to Suboptimal Judgment- and Decision-Making
Julie Verstraeten, Ghent University, Belgium
Tina Tessitore, INSEEC Business School, France
Maggie Geuens, Ghent University, Belgium
Featured
Understanding Consumer Sensory Preferences: An Ethnographic Investigation of Sensory Flamboyance and Subtlety in India
Tanuka Ghoshal, Baruch College, USA
Russell W. Belk, York University, Canada
Featured
O7. Helpful Mental Shortcuts or a Shortcut to Bias? Two Perspectives on Heuristics and One New Direction for Consumer Research
Carly Drake, University of Calgary, Canada
Mehdi Mourali, University of Calgary, Canada