That's Just Plain Creepy: Understanding Consumer Responses to Personalized Food Products That Resemble People

Customized food products depicting lifelike images of newlyweds, friends or family have grown increasingly popular. However, we draw from the sympathetic magical law of similarity to show that people actually avoid consuming food products that bear a close resemblance to the depicted individual, as doing so elicits feelings of wrongness.



Citation:

Freeman Wu, Adriana Samper, Andrea Morales, and Gavan Fitzsimons (2018) ,"That's Just Plain Creepy: Understanding Consumer Responses to Personalized Food Products That Resemble People", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 127-132.

Authors

Freeman Wu, Vanderbilt University, USA
Adriana Samper, Arizona State University, USA
Andrea Morales, Arizona State University, USA
Gavan Fitzsimons, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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