The Messy Satiation Effect: the Benefits of Eating Like a Pig
Changing the visual appearance of food during consumption increases satiation when a food becomes messy (unattractive) and decreases satiation when a food remains clean (attractive). Additionally, how appetizing a food stays over consumption mediates this effect, and less guilt arises when rejecting unattractive food than rejecting or overeating attractive food.
Citation:
Kevin L. Sample and Kelly Haws (2018) ,"The Messy Satiation Effect: the Benefits of Eating Like a Pig", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 127-132.
Authors
Kevin L. Sample, University of Georgia, USA
Kelly Haws, Vanderbilt University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Narrative Transportation and Cognitive Responses: The Other Side of the Story
Rebecca Krause, Northwestern University, USA
Derek Rucker, Northwestern University, USA
Featured
Potions and Antidotes for Jekyll: What Summons Moral Identity in Product Choices
Young Joo Cho, Korea University, Korea
Y. Rin Yoon, Korea University, Korea
Jongwon Park, Korea University, Korea
Featured
B1. Dynamic Pricing in Stationary Retailing - The Role of Consumer's Trust
Maximilian Clemens Pohst, Heinrich-Heine-University
Caspar Krampe, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University