The Messy Satiation Effect: the Benefits of Eating Like a Pig
Changing the visual appearance of food during consumption increases satiation when a food becomes messy (unattractive) and decreases satiation when a food remains clean (attractive). Additionally, how appetizing a food stays over consumption mediates this effect, and less guilt arises when rejecting unattractive food than rejecting or overeating attractive food.
Kevin L. Sample and Kelly Haws (2018) ,"The Messy Satiation Effect: the Benefits of Eating Like a Pig", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 127-132.
Kevin L. Sample, University of Georgia, USA
Kelly Haws, Vanderbilt University, USA
NA - Advances in Consumer Research Volume 46 | 2018
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