The Messy Satiation Effect: the Benefits of Eating Like a Pig
Changing the visual appearance of food during consumption increases satiation when a food becomes messy (unattractive) and decreases satiation when a food remains clean (attractive). Additionally, how appetizing a food stays over consumption mediates this effect, and less guilt arises when rejecting unattractive food than rejecting or overeating attractive food.
Citation:
Kevin L. Sample and Kelly Haws (2018) ,"The Messy Satiation Effect: the Benefits of Eating Like a Pig", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 127-132.
Authors
Kevin L. Sample, University of Georgia, USA
Kelly Haws, Vanderbilt University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Consuming Products with Experiences: Why and When Consumers Want Mementos
Charlene Chu, Chapman University
Suzanne Shu, University of California Los Angeles, USA
Featured
F13. A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal
Marwa Gad Mohsen, Babson College, USA
Featured
M7. The Mixed Effects of Nostalgia on Consumer Switching Behavior
Zhongqiang (Tak) Huang, University of Hong Kong
Xun (Irene) Huang, Nanyang Technological University, Singapore
Yuwei Jiang, Hong Kong Polytechic University