Pretty Healthy Food: How Prettiness Amplifies Perceived Healthiness
Consumers frequently encounter foods styled to look especially pretty. This research shows that consumers judge prettier food as healthier across various dimensions of healthiness, and that this effect is not driven by a halo effect or judgment polarization, but an increase in perceived naturalness that leads to inferences of healthiness.
Linda Hagen (2018) ,"Pretty Healthy Food: How Prettiness Amplifies Perceived Healthiness", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 127-132.
Linda Hagen, University of Southern California, USA
NA - Advances in Consumer Research Volume 46 | 2018
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Ali Tezer, HEC Montreal, Canada
H. Onur Bodur, Concordia University, Canada
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Charis Li, University of Florida, USA
Yanping Tu, University of Florida, USA
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Hong Zhu, Nanjing University