Pretty Healthy Food: How Prettiness Amplifies Perceived Healthiness
Consumers frequently encounter foods styled to look especially pretty. This research shows that consumers judge prettier food as healthier across various dimensions of healthiness, and that this effect is not driven by a halo effect or judgment polarization, but an increase in perceived naturalness that leads to inferences of healthiness.
Citation:
Linda Hagen (2018) ,"Pretty Healthy Food: How Prettiness Amplifies Perceived Healthiness", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 127-132.
Authors
Linda Hagen, University of Southern California, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Consumer Perceptions of Environmental ‘Win-Wins’
Tamar Makov, Yale University, USA
George Newman, Yale University, USA
Featured
G12. The Effect of (Non-)appetizing Ambient Scents on Consumers’ Affinity Toward Vices and Virtues in the Retail Environment
Corinne M Kelley, Florida State University
Anders Gustafsson, Karlstad University
Poja Shams, Karlstad University
Martin Mende, Florida State University
Maura Scott, Florida State University
Featured
Yes, I can or "No, I can't" - Effect of Extraneous Affirmation- and Negation-Evoking Contexts on Brand Recall Memory: The Role of Semantic Activations
Sudipta Mandal, Indian Institute of Management Ahmedabad
Arvind Sahay, Indian Institute of Management Ahmedabad
Sanjeev Tripathi, Indian Institute of Management, Indore