Pretty Healthy Food: How Prettiness Amplifies Perceived Healthiness

Consumers frequently encounter foods styled to look especially pretty. This research shows that consumers judge prettier food as healthier across various dimensions of healthiness, and that this effect is not driven by a halo effect or judgment polarization, but an increase in perceived naturalness that leads to inferences of healthiness.



Citation:

Linda Hagen (2018) ,"Pretty Healthy Food: How Prettiness Amplifies Perceived Healthiness", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 127-132.

Authors

Linda Hagen, University of Southern California, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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