Pretty Healthy Food: How Prettiness Amplifies Perceived Healthiness
Consumers frequently encounter foods styled to look especially pretty. This research shows that consumers judge prettier food as healthier across various dimensions of healthiness, and that this effect is not driven by a halo effect or judgment polarization, but an increase in perceived naturalness that leads to inferences of healthiness.
Linda Hagen (2018) ,"Pretty Healthy Food: How Prettiness Amplifies Perceived Healthiness", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 127-132.
Linda Hagen, University of Southern California, USA
NA - Advances in Consumer Research Volume 46 | 2018
Conducting Consumer-Relevant Research
Jeffrey Inman, University of Pittsburgh, USA
Margaret C. Campbell, University of Colorado, USA
Amna Kirmani, University of Maryland, USA
Linda L Price, University of Oregon, USA
Consumers’ Attribution of Mind to Possessions as an Impediment to Sharing
*Chi Hoang, Norwegian School of Management, Norway
Klemens Knoferle, Norwegian School of Management, Norway
Luk Warlop, Norwegian School of Management, Norway
aradhna krishna, University of Michigan, USA
Stacy Wood, North Carolina State University