Consumers’ Attitudes Towards Their Rights and Responsibilities in the Sharing Economy: an Ideological Perspective

Findings from a large-scale US survey suggest that political ideology influences similarities and differences in consumers’ attitudes towards their rights and responsibilities in the sharing economy, including mutual self-regulation, a practice not reported in similar studies of non-sharing economies. The research further suggests that moral foundations influence political ideology.


Marylouise Caldwell, Steve Elliot, Paul Henry, and Marcus O'Connor (2018) ,"Consumers’ Attitudes Towards Their Rights and Responsibilities in the Sharing Economy: an Ideological Perspective", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 499-500.


Marylouise Caldwell, University of Sydney, Australia
Steve Elliot, University of Sydney, Australia
Paul Henry, University of Sydney, Australia
Marcus O'Connor, University of Sydney, Australia


NA - Advances in Consumer Research Volume 46 | 2018

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