Consumers’ Attitudes Towards Their Rights and Responsibilities in the Sharing Economy: an Ideological Perspective

Findings from a large-scale US survey suggest that political ideology influences similarities and differences in consumers’ attitudes towards their rights and responsibilities in the sharing economy, including mutual self-regulation, a practice not reported in similar studies of non-sharing economies. The research further suggests that moral foundations influence political ideology.



Citation:

Marylouise Caldwell, Steve Elliot, Paul Henry, and Marcus O'Connor (2018) ,"Consumers’ Attitudes Towards Their Rights and Responsibilities in the Sharing Economy: an Ideological Perspective", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 499-500.

Authors

Marylouise Caldwell, University of Sydney, Australia
Steve Elliot, University of Sydney, Australia
Paul Henry, University of Sydney, Australia
Marcus O'Connor, University of Sydney, Australia



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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