C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?
Curiosity cues abound where consumers make their food choices. However, little is known about how curiosity influences consumers’ subsequent food decisions. This research explores the impact of incidental curiosity on consumers’ food choice. We propose multiple outcomes determined by the food options available and the nature of curiosity.
Chen Wang (2018) ,"C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 933-933.
Chen Wang, Drexel University, USA
NA - Advances in Consumer Research Volume 46 | 2018
Perspectives on “What Can We Trust? Perceptions of, and Responses to, Fake Information” and the Changing Values of Information
Kristen Lane, University of Arizona, USA
Merrie Brucks, University of Arizona, USA
Andrea Lucarelli, Lund University
Gregorio Fuschillo, Kedge Business School
Jon Bertilsson, Lund University
Q3. Academic Branding on Social Media: Examining the Influence of Personal Brands on the Professor-Student Relationships
Edita Petrylaite, Northumbria University, UK
Darija Aleksic, University of Ljubljana