C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?
Curiosity cues abound where consumers make their food choices. However, little is known about how curiosity influences consumers’ subsequent food decisions. This research explores the impact of incidental curiosity on consumers’ food choice. We propose multiple outcomes determined by the food options available and the nature of curiosity.
Chen Wang (2018) ,"C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 933-933.
Chen Wang, Drexel University, USA
NA - Advances in Consumer Research Volume 46 | 2018
Thank You = Trust Me: When Gratitude Expressions Help Promote New Products
Maria Ng, University of Houston, USA
Dejun Tony Kong, University of Houston, USA
Vanessa Patrick, University of Houston, USA
H6. The Influence of Anthropomorphized Service Toolkit on Consumer Satisfaction in Service Coproduction
Rocky Peng Chen, Hong Kong Baptist University
Kimmy Chan, Hong Kong Baptist University
Powerful Buy Time: Why Social Power Leads to Prioritizing Time over Money
Myungjin Chung, University of Texas at Arlington
Ritesh Saini, University of Texas at Arlington