C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?
Curiosity cues abound where consumers make their food choices. However, little is known about how curiosity influences consumers’ subsequent food decisions. This research explores the impact of incidental curiosity on consumers’ food choice. We propose multiple outcomes determined by the food options available and the nature of curiosity.
Chen Wang (2018) ,"C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 933-933.
Chen Wang, Drexel University, USA
NA - Advances in Consumer Research Volume 46 | 2018
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Hyerin Han, University of Minnesota, USA
Ryan Wang, University of Minnesota, USA
Akshay Rao, University of Minnesota, USA
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Edita Petrylaite, Northumbria University, UK
Darija Aleksic, University of Ljubljana
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Arvind Sahay, Indian Institute of Management Ahmedabad
Sanjeev Tripathi, Indian Institute of Management, Indore