C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?
Curiosity cues abound where consumers make their food choices. However, little is known about how curiosity influences consumers’ subsequent food decisions. This research explores the impact of incidental curiosity on consumers’ food choice. We propose multiple outcomes determined by the food options available and the nature of curiosity.
Chen Wang (2018) ,"C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 933-933.
Chen Wang, Drexel University, USA
NA - Advances in Consumer Research Volume 46 | 2018
Cueing Backwards: Attention Processes in Multi-Attribute Choices
Antonia Krefeld-Schwalb, Geneva School of Economics and Management
Agnes Scholz, University of Zurich
Ursa Bernadic, Geneva School of Economics and Management
Benjamin Scheibehenne, Geneva School of Economics and Management
A10. Opting Opt-in or Out? Effects of Defaults on Perceived Control and Valuation of Personal Data
Iris van Ooijen, University of Twente
The Self-Perception Connection: Why Consumers Devalue Unattractive Produce
Lauren Grewal, Dartmouth College, USA
Jillian Hmurovic, University of Pittsburgh, USA
Cait Lamberton, University of Pittsburgh, USA
Rebecca Walker Reczek, Ohio State University, USA