J11. the Myth of Return – Success Or Failure? Consumer Identity and Belonging in the Case of Repatriate Migrants

This poster introduces a new migration pattern into research on consumer migration and acculturation. Investigating structural, individual, and relational factors, we stress the dynamic nature of how consumption, identity, and belonging are related in the case of consumers having returned from the diaspora to the ancestral homeland after generations.



Citation:

Sonja N. Kralj and Michael Paul (2018) ,"J11. the Myth of Return – Success Or Failure? Consumer Identity and Belonging in the Case of Repatriate Migrants", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 915-915.

Authors

Sonja N. Kralj, University of Augsburg, Germany
Michael Paul, University of Augsburg, Germany



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Conflicting Institutional Logics and Eldercare Consumers’ Coping Strategies in Asymmetrical Service Relationships

Ankita Kumar, University of Wisconsin - Madison, USA

Read More

Featured

Stating the Obvious: How “Ugly” Labels Can Increase the Desirability of Odd-Shaped Produce

Siddhanth Mookerjee, University of British Columbia, Canada
Yann Cornil, University of British Columbia, Canada
Joey Hoegg, University of British Columbia, Canada

Read More

Featured

A9. I know It’s not real, but I like it!

Junxian Yang, Singapore University of Social Sciences
Yue Wang, Singapore University of Social Sciences
Jufinnie Lim, Singapore University of Social Sciences
Yu-chen Hung, Singapore University of Social Sciences

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.