J11. the Myth of Return – Success Or Failure? Consumer Identity and Belonging in the Case of Repatriate Migrants
This poster introduces a new migration pattern into research on consumer migration and acculturation. Investigating structural, individual, and relational factors, we stress the dynamic nature of how consumption, identity, and belonging are related in the case of consumers having returned from the diaspora to the ancestral homeland after generations.
Sonja N. Kralj and Michael Paul (2018) ,"J11. the Myth of Return – Success Or Failure? Consumer Identity and Belonging in the Case of Repatriate Migrants", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 915-915.
Sonja N. Kralj, University of Augsburg, Germany
Michael Paul, University of Augsburg, Germany
NA - Advances in Consumer Research Volume 46 | 2018
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Justin Pomerance, University of Colorado, USA
Nicholas Reinholtz, University of Colorado, USA
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Steven Shechter, University of British Columbia, Canada
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