B3. the Effect of Temporal Distance on Online Reviews’ Recommendation Power: the Role of Spontaneous Retrieval and Perceived Trust
We challenge lay belief that reviews on recent experience are more powerful. We examined that reviews written on the experiences of distant past have stronger perceived recommendation power. We also examined the mediation effect of perceived trust and the effect of retrieval process (spontaneous vs. deliberate) on perceived trust.
Kyu Ree Kim and Wujin Chu (2018) ,"B3. the Effect of Temporal Distance on Online Reviews’ Recommendation Power: the Role of Spontaneous Retrieval and Perceived Trust", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 913-913.
Kyu Ree Kim, Seoul National University
Wujin Chu, Seoul National University
NA - Advances in Consumer Research Volume 46 | 2018
The Subjective Experience of Goal Failure: How Choosing the Lesser Evil Eradicates the Negative Consequences of Goal Failure
Kamila Sobol, Concordia University, Canada
Stating the Obvious: How “Ugly” Labels Can Increase the Desirability of Odd-Shaped Produce
Siddhanth Mookerjee, University of British Columbia, Canada
Yann Cornil, University of British Columbia, Canada
Joey Hoegg, University of British Columbia, Canada
The Interaction Effect of Food Variety and Simulation of Eating on Consumers' Calorie Estimation
Liang Shen, Shanghai Jiao Tong University
Fengyan Cai, Shanghai Jiao Tong University
Ying Yu, Huazhong Agricultural University