B3. the Effect of Temporal Distance on Online Reviews’ Recommendation Power: the Role of Spontaneous Retrieval and Perceived Trust
We challenge lay belief that reviews on recent experience are more powerful. We examined that reviews written on the experiences of distant past have stronger perceived recommendation power. We also examined the mediation effect of perceived trust and the effect of retrieval process (spontaneous vs. deliberate) on perceived trust.
Kyu Ree Kim and Wujin Chu (2018) ,"B3. the Effect of Temporal Distance on Online Reviews’ Recommendation Power: the Role of Spontaneous Retrieval and Perceived Trust", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 913-913.
Kyu Ree Kim, Seoul National University
Wujin Chu, Seoul National University
NA - Advances in Consumer Research Volume 46 | 2018
Immigration, Abortion, and Gay Marriage – Oh My!
TJ Weber, Cal Poly San Luis Obispo
Chris Hydock, Georgetown University, USA
Jeff Joireman, Washington State University, USA
David Sprott, Washington State University, USA
Assuming Ordinality: Best-to-Worst Inferences in Vertical Lists
Mathew S. Isaac, Seattle University
SHAILENDRA PRATAP JAIN, University of Washington, USA
F2. Can Stricter Ethical Standards Increase Tolerance for Ethical Misconduct?
Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada