B3. the Effect of Temporal Distance on Online Reviews’ Recommendation Power: the Role of Spontaneous Retrieval and Perceived Trust
We challenge lay belief that reviews on recent experience are more powerful. We examined that reviews written on the experiences of distant past have stronger perceived recommendation power. We also examined the mediation effect of perceived trust and the effect of retrieval process (spontaneous vs. deliberate) on perceived trust.
Citation:
Kyu Ree Kim and Wujin Chu (2018) ,"B3. the Effect of Temporal Distance on Online Reviews’ Recommendation Power: the Role of Spontaneous Retrieval and Perceived Trust", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 913-913.
Authors
Kyu Ree Kim, Seoul National University
Wujin Chu, Seoul National University
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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