J2. Consistence Vs. Variety: the Effect of Temporal Orientation on Variety Seeking
The research examines the effect of temporal orientation on variety seeking and demonstrates that people in past orientation chose less variety than those in future orientation (Study 1) and preference for consistence was the underlying mechanism (Study 2). However, the effect disappeared in self-irrelatively condition (Study 3).
YUAN ZHANG and SHAOQING ZHANG (2018) ,"J2. Consistence Vs. Variety: the Effect of Temporal Orientation on Variety Seeking", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 938-938.
YUAN ZHANG, Xiamen University
SHAOQING ZHANG, Quanzhou Normal University
NA - Advances in Consumer Research Volume 46 | 2018
M13. Keep Consistency in Good Old Days: The Effect of Nostalgia on Consumers' Consistency Seeking Behavior
Yafeng Fan, Tsinghua University
Jing Jiang, Renmin University of China
Consumer Identity in the Flesh: Lactose Intolerance and the Erupting Body
Kushagra Bhatnagar, Aalto University, Finland
Jack Tillotson, Liverpool John Moores University
Sammy Toyoki, Aalto University, Finland
Love is Blind: How Sensory Liking Impacts Perceptions of Unbranded Products
Jennifer L Stoner, University of North Dakota
Maria A Rodas, University of Minnesota, USA