J2. Consistence Vs. Variety: the Effect of Temporal Orientation on Variety Seeking
The research examines the effect of temporal orientation on variety seeking and demonstrates that people in past orientation chose less variety than those in future orientation (Study 1) and preference for consistence was the underlying mechanism (Study 2). However, the effect disappeared in self-irrelatively condition (Study 3).
Citation:
YUAN ZHANG and SHAOQING ZHANG (2018) ,"J2. Consistence Vs. Variety: the Effect of Temporal Orientation on Variety Seeking", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 938-938.
Authors
YUAN ZHANG, Xiamen University
SHAOQING ZHANG, Quanzhou Normal University
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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