J2. Consistence Vs. Variety: the Effect of Temporal Orientation on Variety Seeking

The research examines the effect of temporal orientation on variety seeking and demonstrates that people in past orientation chose less variety than those in future orientation (Study 1) and preference for consistence was the underlying mechanism (Study 2). However, the effect disappeared in self-irrelatively condition (Study 3).



Citation:

YUAN ZHANG and SHAOQING ZHANG (2018) ,"J2. Consistence Vs. Variety: the Effect of Temporal Orientation on Variety Seeking", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 938-938.

Authors

YUAN ZHANG, Xiamen University
SHAOQING ZHANG, Quanzhou Normal University



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Brands as Mediators: A Research Agenda

Philipp K. Wegerer, University of Innsbruck, Austria

Read More

Featured

A Penny for Self-disgust: The Effects of Favorable Review Reward on Consumers Behavior

Qingqing Guo, Shanghai Jiao Tong University
Liangyan Wang, Shanghai Jiao Tong University
Bing Han, Shanghai Jiao Tong University

Read More

Featured

Exploring Consumers’ Technology Dreams and Nightmares: A Collage-Elicitation Study

Céline Del Bucchia, Audencia Business School
CAROLINE LANCELOT-MILTGEN, Audencia Business School
Cristel Russell, American University, USA
Burlat Claire, Audencia Business School

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.