J2. Consistence Vs. Variety: the Effect of Temporal Orientation on Variety Seeking
The research examines the effect of temporal orientation on variety seeking and demonstrates that people in past orientation chose less variety than those in future orientation (Study 1) and preference for consistence was the underlying mechanism (Study 2). However, the effect disappeared in self-irrelatively condition (Study 3).
Citation:
YUAN ZHANG and SHAOQING ZHANG (2018) ,"J2. Consistence Vs. Variety: the Effect of Temporal Orientation on Variety Seeking", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 938-938.
Authors
YUAN ZHANG, Xiamen University
SHAOQING ZHANG, Quanzhou Normal University
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Trading Crypto Currency: The Ideological Shaping of Consumer Financial Decision Making
Burcak Ertimur, Fairleigh Dickinson University
Ela Veresiu, York University, Canada
Markus Giesler, York University, Canada
Featured
P11. A Price Premium on A Trivial but Weak Preferred Attribute Increase Choice: The Roles of Scarcity, Arousal and Perceived Risk
Yueyan Wu, Hunan University, China
Chunyan Xie, Western Norway University of Applied Sciences
Zhi Yang, Hunan University, China
Luluo Peng, Hunan University, China
Featured
Product Ethicality Dilemma: Consumer Reactions to 'Disgusting' Recycled Products
Berna Basar, Baruch College, USA
Sankar Sen, Baruch College, USA