Deprivation of Control and the Phonetic Appeal of Brand Names
Throughout three experiments, this research shows that control deprivation can drive choices solely based on brand names because of people’s attraction toward plosive sounds when their sense of control is threatened.
Jamel Khenfer and Caroline Cuny (2018) ,"Deprivation of Control and the Phonetic Appeal of Brand Names", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 653-653.
Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management
NA - Advances in Consumer Research Volume 46 | 2018
Stacy Wood, North Carolina State University
When Small Predicts Large: The Effect of Initial Small Contributions on Subsequent Contributions in a Crowdfunding Project
Tingting Fan, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China
Yael Steinhart, Tel Aviv University, Israel
Beyond Needs and Wants: How Networked Hyper-rational Economic Actors “Win” the Deal but “Lose” the Shopping Trip
Colin Campbell, University of San Diego, USA
Hope Schau, University of Arizona, USA