Deprivation of Control and the Phonetic Appeal of Brand Names
Throughout three experiments, this research shows that control deprivation can drive choices solely based on brand names because of people’s attraction toward plosive sounds when their sense of control is threatened.
Jamel Khenfer and Caroline Cuny (2018) ,"Deprivation of Control and the Phonetic Appeal of Brand Names", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 653-653.
Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management
NA - Advances in Consumer Research Volume 46 | 2018
N12. Untangling Different Envy Episodes and their Effects on Brand Attitude
Kirla C Ferreira, EAESP-FGV, Brazil & City University of London, UK
Delane Botelho, EAESP-FGV
Suzana Valente Battistella-Lima, EAESP-FGV
Q9. Free or Fee? Consumers’ Decision to Pay for the Premium Version of a Music Streaming Service Rather than Using its Free Version
Sebastian Danckwerts, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University
Attention to missing information: The effect of novel disclosure methods
Nikolos M Gurney, Carnegie Mellon University, USA
George Loewenstein, Carnegie Mellon University, USA