‘Family Tech-Support’: Consequences For Family Assemblages and Non-Purchase Decision Technology Adoption
Consumer technology adoption research frames tech products entering into consumers’ lives as purchase decisions (e.g., computers, wearables). What about situations that are not purchase decisions? This research explores technology adoption in non-decision situations (e.g., shared-at-home, gifts), through a qualitative investigation of families and ‘family tech-support’ – utilizing an assemblage approach.
Pao Franco (2018) ,"‘Family Tech-Support’: Consequences For Family Assemblages and Non-Purchase Decision Technology Adoption", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 942-942.
Pao Franco, University of Melbourne, Australia
NA - Advances in Consumer Research Volume 46 | 2018
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