‘Family Tech-Support’: Consequences For Family Assemblages and Non-Purchase Decision Technology Adoption

Consumer technology adoption research frames tech products entering into consumers’ lives as purchase decisions (e.g., computers, wearables). What about situations that are not purchase decisions? This research explores technology adoption in non-decision situations (e.g., shared-at-home, gifts), through a qualitative investigation of families and ‘family tech-support’ – utilizing an assemblage approach.



Citation:

Pao Franco (2018) ,"‘Family Tech-Support’: Consequences For Family Assemblages and Non-Purchase Decision Technology Adoption", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 942-942.

Authors

Pao Franco, University of Melbourne, Australia



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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