‘Family Tech-Support’: Consequences For Family Assemblages and Non-Purchase Decision Technology Adoption
Consumer technology adoption research frames tech products entering into consumers’ lives as purchase decisions (e.g., computers, wearables). What about situations that are not purchase decisions? This research explores technology adoption in non-decision situations (e.g., shared-at-home, gifts), through a qualitative investigation of families and ‘family tech-support’ – utilizing an assemblage approach.
Citation:
Pao Franco (2018) ,"‘Family Tech-Support’: Consequences For Family Assemblages and Non-Purchase Decision Technology Adoption", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 942-942.
Authors
Pao Franco, University of Melbourne, Australia
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Does a Blurry Background Make a High Roller? The Effects of Blurry versus Sharp Backgrounds on Consumers’ Risk-Taking Behavior
Yoonho Jin, INSEAD, Singapore
Amitava Chattopadhyay, INSEAD, Singapore
Featured
“Million Dollar Smile?” How Smile Intensity, Relationship Norm and Consumer Self-Construal Influence Ad Effectiveness
Hsiao-Ching Lee, National Kaohsiung University of Science and Technology
Chun-Tuan Chang, National Sun Yat-sen University
Yu-kang Lee, National Sun Yat-sen University
Hui-Wen Chang, National Sun Yat-sen University
Guei-hua Flora Huang, National Sun Yat-sen University
Featured
O2. The Streaking Star Effect: Why People Want Individual Winning Streaks to Continue More than Group Streaks
Jesse Walker, Cornell University, USA
Thomas Gilovich, Cornell University, USA