‘Family Tech-Support’: Consequences For Family Assemblages and Non-Purchase Decision Technology Adoption
Consumer technology adoption research frames tech products entering into consumers’ lives as purchase decisions (e.g., computers, wearables). What about situations that are not purchase decisions? This research explores technology adoption in non-decision situations (e.g., shared-at-home, gifts), through a qualitative investigation of families and ‘family tech-support’ – utilizing an assemblage approach.
Pao Franco (2018) ,"‘Family Tech-Support’: Consequences For Family Assemblages and Non-Purchase Decision Technology Adoption", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 942-942.
Pao Franco, University of Melbourne, Australia
NA - Advances in Consumer Research Volume 46 | 2018
Featured papersSee More
E11. Influence of ethical beliefs and trust on purchase decisions: The moderating effect of involvement
Marija Banovic, Aarhus University
Athanasios Krystallis, Athens University of Economics and Business, Greece
H8. The Beneficial Side of Haze: Air Pollution Promotes Innovation and Creativity
Yi Wu, Tsinghua University
Yifan Chen, Tsinghua University
Yuhuang Zheng, Tsinghua University
E5. Volunteer Motivations for Direct versus Indirect Service
Abigail Schneider, Regis University
Eric Hamerman, Iona College