G9. the Voice From Afar: How Reverberation Affects Consumer Cognition
How do acoustic parameters in the human voice affect consumers? Drawing on literature in acoustics and construal level theory, this research proposes that reverberation, an intuitive cue in auditory distance perception, affects consumers’ inferences about both spatial and non-spatial distances and increases construal level with consequences for judgments and decision-making.
Johann Melzner and Jochim Hansen (2018) ,"G9. the Voice From Afar: How Reverberation Affects Consumer Cognition", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 920-920.
Johann Melzner, New York University, USA
Jochim Hansen, University of Salzburg
NA - Advances in Consumer Research Volume 46 | 2018
H1. How Anthropomorphized Roles Influence Consumers' Attitude Towards Innovative Products
yuanqiong He, Huazhong University of Science and Technology, China
Zhou Qi, Huazhong University of Science and Technology, China
No Self to Spare: How the Cognitive Structure of the Self Influences Moral Behavior
Rima Touré-Tillery, Northwestern University, USA
Alysson Light, University of the Sciences
Non-normative influence of self-decided prices on product-related inferences
Sudipta Mukherjee, Virginia Tech, USA
Mario Pandelaere, Virginia Tech, USA