G9. the Voice From Afar: How Reverberation Affects Consumer Cognition
How do acoustic parameters in the human voice affect consumers? Drawing on literature in acoustics and construal level theory, this research proposes that reverberation, an intuitive cue in auditory distance perception, affects consumers’ inferences about both spatial and non-spatial distances and increases construal level with consequences for judgments and decision-making.
Citation:
Johann Melzner and Jochim Hansen (2018) ,"G9. the Voice From Afar: How Reverberation Affects Consumer Cognition", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 920-920.
Authors
Johann Melzner, New York University, USA
Jochim Hansen, University of Salzburg
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
K9. Measuring Internet Slang Style in Advertisement: Scale Development and Validation
Shixiong Liu, Shenzhen University
Yi Wu, Tsinghua University
Wu Gong, Shenzhen University
Featured
Understanding the Framing of Recommendations
Jia Gai, Erasmus University Rotterdam, The Netherlands
Anne-Kathrin Klesse, Erasmus University Rotterdam, The Netherlands
Featured
When Does Slow Mean Luxurious?: The Effect of Product Motion Speed in Brand Communications on Status Perceptions
SungJin Jung, INSEAD, Singapore
David Dubois, INSEAD, France