G9. the Voice From Afar: How Reverberation Affects Consumer Cognition

How do acoustic parameters in the human voice affect consumers? Drawing on literature in acoustics and construal level theory, this research proposes that reverberation, an intuitive cue in auditory distance perception, affects consumers’ inferences about both spatial and non-spatial distances and increases construal level with consequences for judgments and decision-making.



Citation:

Johann Melzner and Jochim Hansen (2018) ,"G9. the Voice From Afar: How Reverberation Affects Consumer Cognition", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 920-920.

Authors

Johann Melzner, New York University, USA
Jochim Hansen, University of Salzburg



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

What Converts Webpage Visits into Crowdfunding Contributions: Assessing the Role of Circumstantial Information

Lucia Salmonson Guimarães Barros, Universidade Federal de Sao Paulo
César Zucco Jr, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Marcelo Salhab Brogliato, Brazilian School of Public and Business Administration, Brazil

Read More

Featured

When Prominent Logos Make You Feel Competent

Sara Caprioli, Technical University of Munich
Christopher Fuchs, Technical University of Munich
Nailya Ordabayeva, Boston College, USA

Read More

Featured

Q5. Conceptualizing the Digital Experience in Luxury

Wided Batat, American University Beirut

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.