G9. the Voice From Afar: How Reverberation Affects Consumer Cognition

How do acoustic parameters in the human voice affect consumers? Drawing on literature in acoustics and construal level theory, this research proposes that reverberation, an intuitive cue in auditory distance perception, affects consumers’ inferences about both spatial and non-spatial distances and increases construal level with consequences for judgments and decision-making.


Johann Melzner and Jochim Hansen (2018) ,"G9. the Voice From Afar: How Reverberation Affects Consumer Cognition", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 920-920.


Johann Melzner, New York University, USA
Jochim Hansen, University of Salzburg


NA - Advances in Consumer Research Volume 46 | 2018

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