O1. Choice, Rejection, and Context Effects
Most research on the context effect (compromise effect and attraction effect) has focused on choice-making tasks rather than rejection tasks. The data reported for two experiments show that the context effect is alleviated when decision-making tasks are performed in a selection scenario, rather than a rejection scenario.
Shih-Chieh Chuang and Yin-Hui Cheng (2018) ,"O1. Choice, Rejection, and Context Effects", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 903-903.
Shih-Chieh Chuang, National Chung Cheng University
Yin-Hui Cheng, National Taichung University of Education
NA - Advances in Consumer Research Volume 46 | 2018
G3. Warm or Cold? The Effect of Color Temperature of Logo on Evaluation of For-Profits and Nonprofits
Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Sungkyunkwan University
Preferences for Insight and Effort Differ across Domains and Audiences
Gaetano Nino Miceli, University of Calabria
Irene Scopelliti, City University of London, UK
Maria Antonietta Raimondo, University of Calabria
H6. The Influence of Anthropomorphized Service Toolkit on Consumer Satisfaction in Service Coproduction
Rocky Peng Chen, Hong Kong Baptist University
Kimmy Chan, Hong Kong Baptist University