G11. Sensory Placebo Effects: the Role of Sensory Signaling in Enhancing Marketing Placebos and Consumer Outcomes
Pairing a placebo expectation with a sensory stimulus (“sensory placebo”) elicits significantly stronger placebo effects in both cognitive and physical domains. Participants given a sensory placebo solved more word puzzles and were better at lifting weights, and the outperformance over standard placebos was mediated by phantom sensations of placebo energization.
Dan King and Sumitra Auschaitrakul (2018) ,"G11. Sensory Placebo Effects: the Role of Sensory Signaling in Enhancing Marketing Placebos and Consumer Outcomes", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 913-913.
Dan King, University of Texas Rio Grande Valley, USA
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce
NA - Advances in Consumer Research Volume 46 | 2018
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