G11. Sensory Placebo Effects: the Role of Sensory Signaling in Enhancing Marketing Placebos and Consumer Outcomes
Pairing a placebo expectation with a sensory stimulus (“sensory placebo”) elicits significantly stronger placebo effects in both cognitive and physical domains. Participants given a sensory placebo solved more word puzzles and were better at lifting weights, and the outperformance over standard placebos was mediated by phantom sensations of placebo energization.
Dan King and Sumitra Auschaitrakul (2018) ,"G11. Sensory Placebo Effects: the Role of Sensory Signaling in Enhancing Marketing Placebos and Consumer Outcomes", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 913-913.
Dan King, University of Texas Rio Grande Valley, USA
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce
NA - Advances in Consumer Research Volume 46 | 2018
Liminal Motherhood: Relational Partners Experience of Liminality
Adriana Schneider Dallolio, Fundação Getúlio Vargas - FGV-EAESP
Eliane Zamith Brito, Fundação Getúlio Vargas
C11. More of a Bad Thing: How Consumers Ignore Pollutant Levels in Healthiness Assessment
Aner Tal, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Moty Amar, Ono Academic College (OAC)
Pursue Your Passions: Cultural Discourses about Consumer’s Heroic Wilderness Adventures
Nathan Warren, University of Oregon, USA
Linda L Price, University of Oregon, USA