G11. Sensory Placebo Effects: the Role of Sensory Signaling in Enhancing Marketing Placebos and Consumer Outcomes
Pairing a placebo expectation with a sensory stimulus (“sensory placebo”) elicits significantly stronger placebo effects in both cognitive and physical domains. Participants given a sensory placebo solved more word puzzles and were better at lifting weights, and the outperformance over standard placebos was mediated by phantom sensations of placebo energization.
Citation:
Dan King and Sumitra Auschaitrakul (2018) ,"G11. Sensory Placebo Effects: the Role of Sensory Signaling in Enhancing Marketing Placebos and Consumer Outcomes", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 913-913.
Authors
Dan King, University of Texas Rio Grande Valley, USA
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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