I9. From Childhood Toys to Grownup Choices: Understanding the Gendered Appeal of Violent Media

Why do mean seem to enjoy violent media more than women? This research addresses this question by examining how childhood toys influence perceptions of media as adults. This research contributes to our understanding of the appeal of violent media by demonstrating a cohesive link between socialized values and media choice.



Citation:

Martin A. Pyle (2018) ,"I9. From Childhood Toys to Grownup Choices: Understanding the Gendered Appeal of Violent Media", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 925-925.

Authors

Martin A. Pyle, Ryerson University



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

A11. When Political Neutrality Backfires

Ike Silver, University of Pennsylvania, USA
Alex Shaw, University of Chicago, USA
Rob Kurzban, University of Pennsylvania, USA

Read More

Featured

A1. Trusting and Acting on Chance Online

Shivaun Anderberg, University of Sydney, Australia
Ellen Garbarino, University of Sydney, Australia

Read More

Featured

Too Much of a Good Thing? Consumer Response to Changes in Brand Essence

Tarje Gaustad, Kristiania University College
Bendik Samuelsen, BI Norwegian Business School
Luk Warlop, Norwegian School of Management, Norway
Gavan Fitzsimons, Duke University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.