I9. From Childhood Toys to Grownup Choices: Understanding the Gendered Appeal of Violent Media
Why do mean seem to enjoy violent media more than women? This research addresses this question by examining how childhood toys influence perceptions of media as adults. This research contributes to our understanding of the appeal of violent media by demonstrating a cohesive link between socialized values and media choice.
Martin A. Pyle (2018) ,"I9. From Childhood Toys to Grownup Choices: Understanding the Gendered Appeal of Violent Media", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 925-925.
Martin A. Pyle, Ryerson University
NA - Advances in Consumer Research Volume 46 | 2018
H11. Not for Me: Identity Needs and Consumer Interest in Different Types of Co-creation
Lagnajita Chatterjee, University of Illinois at Chicago, USA
David Gal, University of Illinois at Chicago, USA
Effects of Affective Language on Perceived Helpfulness of Online Reviews
Nikolay Georgiev, HEC Paris, France
Marc Vanhuele, HEC Paris, France
B3. The Effect of Temporal Distance on Online Reviews’ Recommendation Power: The Role of Spontaneous Retrieval and Perceived Trust
Kyu Ree Kim, Seoul National University
Wujin Chu, Seoul National University