I9. From Childhood Toys to Grownup Choices: Understanding the Gendered Appeal of Violent Media

Why do mean seem to enjoy violent media more than women? This research addresses this question by examining how childhood toys influence perceptions of media as adults. This research contributes to our understanding of the appeal of violent media by demonstrating a cohesive link between socialized values and media choice.



Citation:

Martin A. Pyle (2018) ,"I9. From Childhood Toys to Grownup Choices: Understanding the Gendered Appeal of Violent Media", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 925-925.

Authors

Martin A. Pyle, Ryerson University



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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