When Buffers Backfire: Corporate Social Responsibility Reputation and Consumer Response to Corporate Ethical Transgressions
This research contributes to the inconclusive debate in the field of corporate social responsibility (CSR) on whether a brand’s moral reputation is a buffer or a liability when facing later accusations of corporate ethical transgressions. Drawing on expectancy disconfirmation theory we show that it can be both.
Marlene Vock, Adrian Ward, and Margaret C. Campbell (2018) ,"When Buffers Backfire: Corporate Social Responsibility Reputation and Consumer Response to Corporate Ethical Transgressions", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 340-345.
Marlene Vock, Amsterdam Business School, University of Amsterdam
Adrian Ward, University of Texas at Austin, USA
Margaret C. Campbell, University of Colorado, USA
NA - Advances in Consumer Research Volume 46 | 2018
J11. The Myth of Return – Success or Failure? Consumer Identity and Belonging in the Case of Repatriate Migrants
Sonja N. Kralj, University of Augsburg, Germany
Michael Paul, University of Augsburg, Germany
Product Ethicality Dilemma: Consumer Reactions to 'Disgusting' Recycled Products
Berna Basar, Baruch College, USA
Sankar Sen, Baruch College, USA
The Asymmetry between Time and Money Compensation effect when feeling Scarcity: Time helps the Money Poor, but Money doesn’t help the Time Poor
Jane So, University of Washington, USA
Nidhi Agrawal, University of Washington, USA