Less Time, More Procrastination? the Impact of Time Pressure on Task Initiation

When under time pressure, individuals are more likely to postpone the initiation of tasks—whether these are routine errands or consumption tasks. The rationale is that time pressure impairs an individual’s momentary ability to focus on tasks and leads to subsequent postponement of task initiation.


Jing Jiang and Alisa Yinghao Wu (2018) ,"Less Time, More Procrastination? the Impact of Time Pressure on Task Initiation", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 942-942.


Jing Jiang, Renmin University of China
Alisa Yinghao Wu, Columbia University, USA


NA - Advances in Consumer Research Volume 46 | 2018

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