A6. “Alexa, Let’S Make a Trade”: Search Behavior, Trust, and Privacy With Voice-Activated Assistants

Through 16 interviews with owners of voice-activated assistants (VAA), we explore user trust and search practices as they occur in voice interactions with their device. We uncover preferences for visual elements and less cognitive search tasks when seeking information, as well as cautious trust in the device’s maintenance of privacy.



Citation:

Weizi Liu, David William Ross, Kieshana M. Williams-Beeler, Yoonah Lee, and Michelle Renee Nelson (2018) ,"A6. “Alexa, Let’S Make a Trade”: Search Behavior, Trust, and Privacy With Voice-Activated Assistants", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 918-918.

Authors

Weizi Liu, University of Illinois at Urbana-Champaign, USA
David William Ross, University of Illinois at Urbana-Champaign, USA
Kieshana M. Williams-Beeler, University of Illinois at Urbana-Champaign, USA
Yoonah Lee, University of Illinois at Urbana-Champaign, USA
Michelle Renee Nelson, University of Illinois at Urbana-Champaign, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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