Boomerang Effect: How Sustainable Disposal Options Spur Green Consumers to Overconsume
Across four studies, we find that disposal options (e.g., selling, donation) that are perceived as less wasteful license consumers who hold green values to consume more. This effect is mitigated when disposal is perceived to create more waste for society (e.g., trash or unnecessary donation).
Sommer Kapitan, Saerom Lee, and Eunjoo Han (2018) ,"Boomerang Effect: How Sustainable Disposal Options Spur Green Consumers to Overconsume", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 640-642.
Sommer Kapitan, Auckland University of Technology, New Zealand
Saerom Lee, University of Texas at San Antonio, USA
Eunjoo Han, Auckland University of Technology, New Zealand
NA - Advances in Consumer Research Volume 46 | 2018
B6. A Study About the Moderator Effect of the Information Trust in the Relationships Between the Users´ Participation in Virtual Communities and the Benefits Obtained.
Sara Campo, Autonomous University of Madrid
Jano Jiménez, Autonomous University of Madrid
Natalia Rubio, Universidad Autónoma of Madrid
Nieves Villaseñor, Universidad Autónoma of Madrid
Mªjesus Yague, Universidad Autónoma of Madrid
Consumers’ Attribution of Mind to Possessions as an Impediment to Sharing
*Chi Hoang, Norwegian School of Management, Norway
Klemens Knoferle, Norwegian School of Management, Norway
Luk Warlop, Norwegian School of Management, Norway
aradhna krishna, University of Michigan, USA
Perspectives on “What Can We Trust? Perceptions of, and Responses to, Fake Information” and the Changing Values of Information
Kristen Lane, University of Arizona, USA
Merrie Brucks, University of Arizona, USA