J3. You Think I’M Yours But, Trust Me, I’M Not: How Consumers Value Dogs and Cats
Two experiments reveal that dog owners are willing to pay more for life-saving surgery and related expenses than cat owners. This effect is sequentially mediated by perceived behavioral control, psychological ownership, and emotional attachment. This first examination of psychological ownership of living creatures offers implications for pet owners and marketers.
Citation:
Colleen Patricia Kirk and Samantha Renee Kirk (2018) ,"J3. You Think I’M Yours But, Trust Me, I’M Not: How Consumers Value Dogs and Cats", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 914-914.
Authors
Colleen Patricia Kirk, New York Institute of Technology
Samantha Renee Kirk, Boston College, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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