J3. You Think I’M Yours But, Trust Me, I’M Not: How Consumers Value Dogs and Cats
Two experiments reveal that dog owners are willing to pay more for life-saving surgery and related expenses than cat owners. This effect is sequentially mediated by perceived behavioral control, psychological ownership, and emotional attachment. This first examination of psychological ownership of living creatures offers implications for pet owners and marketers.
Colleen Patricia Kirk and Samantha Renee Kirk (2018) ,"J3. You Think I’M Yours But, Trust Me, I’M Not: How Consumers Value Dogs and Cats", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 914-914.
Colleen Patricia Kirk, New York Institute of Technology
Samantha Renee Kirk, Boston College, USA
NA - Advances in Consumer Research Volume 46 | 2018
When Zero Prices Backfire: A Dual-Process Model for Understanding Consumers’ Reactions to Zero Prices
Fengyan Cai, Shanghai Jiao Tong University
Xiaomeng Fan, Northwestern University, USA
Galen V. Bodenhausen, Northwestern University, USA
A Conceptual Framework of Violation of Trust and Negative Emotional Responses during Brand Transgressions
Karthik Selvanayagam, Indian Institute of Technology, Madras
Varisha Rehman, Indian Institute of Technology, Madras
Attenuating Endowment Effect with Venmo: Online Payment Systems Make it a Pleasure to Pay
Liang Huang, University of Arizona, USA
Jennifer Savary, University of Arizona, USA