J3. You Think I’M Yours But, Trust Me, I’M Not: How Consumers Value Dogs and Cats

Two experiments reveal that dog owners are willing to pay more for life-saving surgery and related expenses than cat owners. This effect is sequentially mediated by perceived behavioral control, psychological ownership, and emotional attachment. This first examination of psychological ownership of living creatures offers implications for pet owners and marketers.



Citation:

Colleen Patricia Kirk and Samantha Renee Kirk (2018) ,"J3. You Think I’M Yours But, Trust Me, I’M Not: How Consumers Value Dogs and Cats", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 914-914.

Authors

Colleen Patricia Kirk, New York Institute of Technology
Samantha Renee Kirk, Boston College, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

What a Waste: Effects of Food Consumption Choices and Traffic Light Labelling on Disposal

Marit Drijfhout, University of Groningen, The Netherlands
Jenny van Doorn, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands

Read More

Featured

A7. Credible Critters: Source and Message Expectancy Violation and Influence on Perceived Trustworthiness and Credibility

Justin Graeber, University of Texas at Austin, USA

Read More

Featured

Neural pattern similarity reveals brand equity

Feng Sheng, University of Pennsylvania, USA
Michael Platt, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.