J3. You Think I’M Yours But, Trust Me, I’M Not: How Consumers Value Dogs and Cats

Two experiments reveal that dog owners are willing to pay more for life-saving surgery and related expenses than cat owners. This effect is sequentially mediated by perceived behavioral control, psychological ownership, and emotional attachment. This first examination of psychological ownership of living creatures offers implications for pet owners and marketers.



Citation:

Colleen Patricia Kirk and Samantha Renee Kirk (2018) ,"J3. You Think I’M Yours But, Trust Me, I’M Not: How Consumers Value Dogs and Cats", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 914-914.

Authors

Colleen Patricia Kirk, New York Institute of Technology
Samantha Renee Kirk, Boston College, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Placing Identity into the Self-Concept: The Role of Causal Beliefs in Identity-Based Consumption

Stephanie Chen, London Business School, UK
Oleg Urminsky, University of Chicago, USA

Read More

Featured

When Disadvantage Is an Advantage: Benevolent Partiality in Consumer Donations

Gabriele Paolacci, Erasmus University Rotterdam, The Netherlands
Gizem Yalcin, Erasmus University Rotterdam, The Netherlands

Read More

Featured

K7. Responses to Online Behavioral Advertising Disclosures: Effects of Disclosure Source Trustworthiness and Message Type on Advertising Outcomes

Iris van Ooijen, University of Twente

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.