The Experiential Advantage: a Meta-Analysis
We meta-analyze the experiential advantage literature (Van Boven and Gilovich 2003) comparing material purchases to experiential purchases in 129 studies. While measures of happiness had a “small-to-medium” effect size overall (d = .26), measures of impressions and personal identity had directionally larger effect sizes (d = .45).
Evan Weingarten and Joseph K Goodman (2018) ,"The Experiential Advantage: a Meta-Analysis", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 86-91.
Evan Weingarten, University of California San Diego, USA
Joseph K Goodman, Ohio State University, USA
NA - Advances in Consumer Research Volume 46 | 2018
Paper Box or Plastic bag? Structural Package Design Elements Affect Health Perception and Consumption.
Joyce De Temmerman, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Hendrik Slabbinck, Ghent University, Belgium
How Employees Relate to Their Brand Online: A Critical Visual Analysis of Hollister
Stephanie Kogler, University of Innsbruck, Austria
Emotional Volatility and Cultural Success
Jonah Berger, University of Pennsylvania, USA
Yoon Duk Kim, University of Pennsylvania, USA
Robert Meyer, University of Pennsylvania, USA