The Experiential Advantage: a Meta-Analysis
We meta-analyze the experiential advantage literature (Van Boven and Gilovich 2003) comparing material purchases to experiential purchases in 129 studies. While measures of happiness had a “small-to-medium” effect size overall (d = .26), measures of impressions and personal identity had directionally larger effect sizes (d = .45).
Evan Weingarten and Joseph K Goodman (2018) ,"The Experiential Advantage: a Meta-Analysis", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 86-91.
Evan Weingarten, University of California San Diego, USA
Joseph K Goodman, Ohio State University, USA
NA - Advances in Consumer Research Volume 46 | 2018
O11. Have Less, Compromise Less: How the perception of resource scarcity influences compromise decisions
Kate Kooi, University of Miami, USA
Caglar Irmak, University of Miami, USA
Names Are the Mirrors of the Soul: The Role of Possessive Brand Names in Brand Evaluations
Marina Puzakova, Lehigh University
Mansur Khamitov, Nanyang Technological University, Singapore
H8. The Beneficial Side of Haze: Air Pollution Promotes Innovation and Creativity
Yi Wu, Tsinghua University
Yifan Chen, Tsinghua University
Yuhuang Zheng, Tsinghua University