Social Class and Prosocial Behaviors
This paper examines the influence of social class on a wide range of prosocial behaviors. Results from 2 studies in a highly unequal society indicate that individuals from rather impoverished areas behave more prosocially than their much wealthier counterparts, except when prosociality involves the donation of money or blood.
Citation:
Yan Vieites, Eduardo B. Andrade, and Rafael Burstein Goldszmidt (2018) ,"Social Class and Prosocial Behaviors", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 825-826.
Authors
Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Self-Producer`s Journey: Identity Construction and Transformation in Self-Production
S. Sinem Atakan, Ozyegin University, Turkey
Mina Seraj, Ozyegin University, Turkey
Featured
Consuming Time-Space Imaginations: Bakhtin’s Chronotope on Robots and Artificial Intelligence
Marat Bakpayev, University of Minnesota Duluth, USA
Alima Yesmukanova, KIMEP University
Featured
I7. Male Spokespeople: Antecedents and Consequences of Social Comparison
Hsuan-Yi Chou, National Sun Yat-sen University
Xing-Yu (Marcos) Chu, Nanjing University
Chieh-Wen Cheng, National Sun Yat-sen University