Social Class and Prosocial Behaviors

This paper examines the influence of social class on a wide range of prosocial behaviors. Results from 2 studies in a highly unequal society indicate that individuals from rather impoverished areas behave more prosocially than their much wealthier counterparts, except when prosociality involves the donation of money or blood.



Citation:

Yan Vieites, Eduardo B. Andrade, and Rafael Burstein Goldszmidt (2018) ,"Social Class and Prosocial Behaviors", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 825-826.

Authors

Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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