C2. the Bad Taste of Healthy Food Discounts
Price promotions have often been suggested as a way to increase healthy consumption, but research suggests they may be less effective in healthy food categories. Through four experiments, we offer a potential explanation: they lower the pre-purchase tastiness perceptions of healthy foods by increasing reliance on the unhealthy=tasty intuition.
Citation:
Iina Ikonen, Aylin Aydinli, and Peeter Verlegh (2018) ,"C2. the Bad Taste of Healthy Food Discounts", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 911-911.
Authors
Iina Ikonen, Vrije Universiteit Amsterdam
Aylin Aydinli, Vrije Universiteit Amsterdam
Peeter Verlegh, Vrije Universiteit Amsterdam
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Silencing the Call of the Sirens
Janet Schwartz, Tulane University, USA
Featured
Can Implicit Theory Influence Construal Level?
Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada
Featured
A1. Trusting and Acting on Chance Online
Shivaun Anderberg, University of Sydney, Australia
Ellen Garbarino, University of Sydney, Australia