Using Multi-Methods in Behavioral Pricing Research
Behavioral pricing has been shaped by and is helping to shape the nascent trend towards cross-disciplinary, multi-method research in consumer behavior. The proposed roundtable aims to bring together a group of scholars in the area of behavioral pricing within and outside of marketing, to discuss the unique opportunities and challenges researchers in this area face with the multi-method approach. The roundtable, together with the January 2021 JACR special issue and a mini-conference (to be sponsored by the University of Kentucky), aims at spurring additional interest and enthusiasm in research using multi-methods among consumer researchers interested in behavioral pricing and beyond.
Haipeng Chen, David Hardesty, Akshay Rao, and Lisa Bolton (2018) ,"Using Multi-Methods in Behavioral Pricing Research", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 895-895.
Haipeng Chen, University of Kentucky, USA
David Hardesty, University of Kentucky, USA
Akshay Rao, University of Minnesota, USA
Lisa Bolton, Pennsylvania State University, USA
NA - Advances in Consumer Research Volume 46 | 2018
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