Using Multi-Methods in Behavioral Pricing Research

Behavioral pricing has been shaped by and is helping to shape the nascent trend towards cross-disciplinary, multi-method research in consumer behavior. The proposed roundtable aims to bring together a group of scholars in the area of behavioral pricing within and outside of marketing, to discuss the unique opportunities and challenges researchers in this area face with the multi-method approach. The roundtable, together with the January 2021 JACR special issue and a mini-conference (to be sponsored by the University of Kentucky), aims at spurring additional interest and enthusiasm in research using multi-methods among consumer researchers interested in behavioral pricing and beyond.



Citation:

Haipeng Chen, David Hardesty, Akshay Rao, and Lisa Bolton (2018) ,"Using Multi-Methods in Behavioral Pricing Research", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 895-895.

Authors

Haipeng Chen, University of Kentucky, USA
David Hardesty, University of Kentucky, USA
Akshay Rao, University of Minnesota, USA
Lisa Bolton, Pennsylvania State University, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Handshaking Promotes Deal-Making By Signaling Cooperative Intent

Juliana Schroeder, University of California Berkeley, USA
Jane Risen, University of Chicago, USA
Francesca Gino, Harvard Business School, USA
Michael Norton, Harvard Business School, USA

Read More

Featured

Resolving Humorous Incongruity in Advertising Facilitates Impressions of Firm Competence

*Chi Hoang, Norwegian School of Management, Norway
Klemens Knoferle, Norwegian School of Management, Norway
Luk Warlop, Norwegian School of Management, Norway

Read More

Featured

Cues to Sincerity: How People Assess and Convey Sincerity in Language

Alixandra Barasch, New York University, USA
Juliana Schroeder, University of California Berkeley, USA
Jonathan Zev Berman, London Business School, UK
Deborah Small, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.