An Idea Opposed to Another Idea Is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity
Literature has tended to consider voluntary simplicity as a non- or anti-materialistic lifestyle. However, in light of Polish simplifiers’ behavior with their current possessions or toward the items that they refuse to have, it appears that voluntary simplicity is the receptacle for a negative (vs. positive) and more sustainable materialism.
Citation:
Mathieu Alemany Oliver and Justyna Kramarczyk (2018) ,"An Idea Opposed to Another Idea Is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 730-731.
Authors
Mathieu Alemany Oliver, Toulouse Business School
Justyna Kramarczyk, Adam Mickiewicz University in Poznan
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
H8. The Beneficial Side of Haze: Air Pollution Promotes Innovation and Creativity
Yi Wu, Tsinghua University
Yifan Chen, Tsinghua University
Yuhuang Zheng, Tsinghua University
Featured
R2. Brand-to-Brand Communications: How Consumers React to Flattery Between Brands
Lingrui Zhou, Duke University, USA
Katherine Crain, Duke University, USA
Keisha Cutright, Duke University, USA
Featured
J2. Consistence vs. Variety: The Effect of Temporal Orientation on Variety Seeking
YUAN ZHANG, Xiamen University
SHAOQING ZHANG, Quanzhou Normal University