An Idea Opposed to Another Idea Is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity
Literature has tended to consider voluntary simplicity as a non- or anti-materialistic lifestyle. However, in light of Polish simplifiers’ behavior with their current possessions or toward the items that they refuse to have, it appears that voluntary simplicity is the receptacle for a negative (vs. positive) and more sustainable materialism.
Mathieu Alemany Oliver and Justyna Kramarczyk (2018) ,"An Idea Opposed to Another Idea Is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 730-731.
Mathieu Alemany Oliver, Toulouse Business School
Justyna Kramarczyk, Adam Mickiewicz University in Poznan
NA - Advances in Consumer Research Volume 46 | 2018
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