An Idea Opposed to Another Idea Is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity
Literature has tended to consider voluntary simplicity as a non- or anti-materialistic lifestyle. However, in light of Polish simplifiers’ behavior with their current possessions or toward the items that they refuse to have, it appears that voluntary simplicity is the receptacle for a negative (vs. positive) and more sustainable materialism.
Citation:
Mathieu Alemany Oliver and Justyna Kramarczyk (2018) ,"An Idea Opposed to Another Idea Is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 730-731.
Authors
Mathieu Alemany Oliver, Toulouse Business School
Justyna Kramarczyk, Adam Mickiewicz University in Poznan
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Teaching Old Dog New Tricks… and Old Bottles New Jeans. The Role of Implicit Theories in the Evaluation of Recycled Products
Alessandro Biraglia, University of Leeds
J. Josko Brakus, University of Leeds
Lucia Mannetti, Sapienza University of Rome
Ambra Brizi, Sapienza University of Rome
Featured
B6. A Study About the Moderator Effect of the Information Trust in the Relationships Between the Users´ Participation in Virtual Communities and the Benefits Obtained.
Sara Campo, Autonomous University of Madrid
Jano Jiménez, Autonomous University of Madrid
Natalia Rubio, Universidad Autónoma of Madrid
Nieves Villaseñor, Universidad Autónoma of Madrid
Mªjesus Yague, Universidad Autónoma of Madrid
Featured
A Rational Model to Predict Consumers’ Irrational Behavior
Vahid Rahmani, Rowan University