L10. How Physical Distance and Power Distance Belief Affect Salesperson Evaluations and Purchase Intentions
Consumers with lower (vs. higher) PDB report lower evaluations of the salesperson who stays physically close to (vs. far from) them, and subsequently have lower purchase intentions in the shopping context. This is because lower PDB consumers are more likely to infer disrespect from the physical closeness of the salesperson.
Citation:
Chia-Wei Joy Lin, Saerom Lee, and Bingxuan Guo (2018) ,"L10. How Physical Distance and Power Distance Belief Affect Salesperson Evaluations and Purchase Intentions", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 917-917.
Authors
Chia-Wei Joy Lin, University of Tennessee at Chattanooga
Saerom Lee, University of Texas at San Antonio, USA
Bingxuan Guo, University of Texas at San Antonio, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities
Mansur Khamitov, Nanyang Technological University, Singapore
Xin (Shane) Wang, Western University, Canada
Matthew Thomson, Western University, Canada
Featured
B9. The Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes
Tessa Garcia-Collart, Florida International University
Jessica Rixom, University of Nevada, Reno
Featured
Exploring the Intersection of Digital Virtual Consumption and Family Rituals
Linda Tuncay Zayer, Loyola University Chicago, USA
Jenna Drenten, Loyola University Chicago, USA