L10. How Physical Distance and Power Distance Belief Affect Salesperson Evaluations and Purchase Intentions
Consumers with lower (vs. higher) PDB report lower evaluations of the salesperson who stays physically close to (vs. far from) them, and subsequently have lower purchase intentions in the shopping context. This is because lower PDB consumers are more likely to infer disrespect from the physical closeness of the salesperson.
Citation:
Chia-Wei Joy Lin, Saerom Lee, and Bingxuan Guo (2018) ,"L10. How Physical Distance and Power Distance Belief Affect Salesperson Evaluations and Purchase Intentions", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 917-917.
Authors
Chia-Wei Joy Lin, University of Tennessee at Chattanooga
Saerom Lee, University of Texas at San Antonio, USA
Bingxuan Guo, University of Texas at San Antonio, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
M4. How Consumption Experiences Create Value
Gia Nardini, University of Denver
Melissa Archpru Akaka, University of Denver
Deborah MacInnis, University of Southern California, USA
Richard J Lutz, University of Florida, USA
Featured
P14. Financial Behavior Among Young Adult Consumers: The Influence of Self-determination and Financial Psychology
Heejung Park, University of Wyoming, USA
Featured
Is CSR for Sale? Investigating the Effects of Acquisition of Socially Responsible Brands on CSR Perceptions
Bianca Grohmann, Concordia University, Canada
Argiro Kliamenakis, Concordia University, Canada
H. Onur Bodur, Concordia University, Canada